";s:4:"text";s:2935:" Sponsored Products is an advertising program that helps you promote the products you list on Amazon.in.
Only one seller can own the buy box, which starts the checkout process and is located on the product detail page. These search ads are Amazon’s flagship ad format and is a key investment for brands across all categories for driving awareness and conversions on Amazon’s marketplace. The Buy Box is the box on a product detail page where customers begin the purchase process by adding items to their shopping carts. Amazon Sponsored Products is a pay-per click advertising platform available to Amazon sellers for Marketplace and Vendor Express. Sponsored Products are available for professional sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, and agencies. Advertisers are charged on a cost-per-click basis, with no additional fees; Advertisers pay for clicks either by credit card or deduction from their seller or vendor account balance. Sponsored Products also can be set aside from the search results, appearing more like Google Shopping ads. Sponsored Products are keyword-targeted ads that promote your individual listings and appear in search results and on product detail pages on Amazon. Sponsored Products ads appear only on Amazon and not on any third-party sites. You select your products to advertise and choose your keywords or products, or let Amazon target your ads with automatic targeting. Sponsored products on Amazon look a lot like normal products, with only a line of dark gray text distinguishing them. Amazon Sponsored Products are pay-per-click ads based on keywords (and product targeting) that drive traffic to a desired product detail page within the Amazon platform. Sponsored Products allows sellers to get new products—or any that are winning the Buy Box—on page 1 of an Amazon search engine results page. Like any advertising method, it’s important to do your own research to see what solution works best for your business.
Click image to enlarge. It has the ability to boost product visibility, promote specific items, and increase overall sales. Both sellers and vendors on Amazon can use Sponsored Products. When an Amazon shopper searches for one of your keywords, your ad is eligible for display alongside the search results. Amazon Sponsored Products can be a powerful advertising tool when used correctly. Products must be in one or more eligible categories and be eligible for the Buy Box in order to advertise. Sponsored Products Ads (like the rest of Amazon) are very competitive and they will only appear if the seller owns the buy box.