";s:4:"text";s:2478:"the four P's are : Product, Place, Price, Promotion. The primary objective for Kit Kat is to maintain its position as the UK's number one selling confectionery brand. Product strategy: No matter how effective the promotion and packaging, a firm will find it very difficult to market a product which fails to satisfy a consumer need. In order to achieve this, Nestlé has to develop a marketing strategy thatwill take into account all the elements of the marketing mix. Kit Kat is also the number one best-selling chocolate in Japan, and the only non-American brand in America’s list of top 5 chocolate favourites. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Marketing Mix Of : Kit Kat Chocolate. PRODUCT : Product is the goods that is being sold and promoted by the company. Academia.edu is a platform for academics to share research papers. which have helped the brand grow. Product Mix Product mix is the number of products offered by a company for sale. Kit Kat has a case to be the healthiest candy bar in … To see product mix for a product we need to look through the parent company of that product . As per the Nestle website,”KitKat Chocolatory is the ultimate KitKat Break Experience offering products with unique premium flavours, personalized and customized, digitally shareable.” The Kitkat chocolatory is a unique initiative that underlines the old connection between the brand and its lovers and which was meant to make the bond between the two stronger. Marketing Kit kat Monday, 11 August 2014. Marketing Mix Marketing Mix is the mixture of four p's which has been said to be essential for a business or a company when branding and promoting their product. MARKETING MIX PRODUCT four fingers of milk chocolate and wafer layers that is easy to divided and so share it, control the portion perfect snack time product brand identity: strong tagline "have a break, have a Kit Kat" and a powerful packaging red and white PRICE affordable price that remained more or less stable Kit Kat base… the parent company of kit kat is nestle, its product mix is the range of products it sells to its customers. Marketing Kit kat Tuesday, 12 August 2014. Marketing Mix of KitKat analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the KitKat marketing strategy. Kit Kat is the world’s first chocolate bar made from 100% sustainable cocoa. ";s:7:"keyword";s:21:"Kit Kat marketing mix";s:5:"links";s:3484:"The Living Tribunal Powers,
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