";s:4:"text";s:2485:" One of the more interesting questions I get asked about as an industry analyst who's followed Apple since 1981 is why Apple is so successful. Choose (RED). That speech, and Apple's recent ad campaigns, have also played up the emotions and passion that Apple wants its products to evoke. Objectives and Strategies When a company has established its marketing mix and began to understand its plan for the four P’s: product, place, price, and promotion. ... Mantras like this grew out of counterculture manuals like Stewart Brand’s Whole Earth Catalog, ... Apple’s modern-day values. Today in Apple history: Apple lays out its core company values. Now through September 30, Apple is partnering with (RED) to redirect 100% of eligible proceeds from (PRODUCT)RED purchases to the Global Fund’s COVID‑19 Response. Apple has built a lifestyle brand and not a functional brand, it’s peoples perceptions of what Apple says about them (lifestyle brand) and not what it does for them (functional brand). Despite the recent scandals regarding Apple’s business practices, it has succeeded at cultivating a brand to which we feel positive emotional attachment. Pitfalls: Apple’s ability to successfully make “exceptions” to the brand rules is built on extraordinary efforts to build the brand ethos and experience into everything that Apple does. Save lives. It must then incorporate objectives and strategies for what the company aims to do and how it will reach its goals.